18 July 2014

Watch how this supermarket got people to buy their trash

Eating 5 fruits and vegetables a day can seem like a difficult task if you aren't counting fries within that number. Sadly, approximately 300 million tons of food is wasted in a year; including those vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing the fruits and vegetables their suppliers usually throw away and sell them at a discounted price. For people to realize that the misshapen vegetables and fruits were just as good as their regular produce, they distributed "inglorious" fruit juices and soups. The end result? A success! They quickly sold out, and brought both attention and an easy solution to food waste. Genius Germans Invent Supermarket So Radically Simple You Don't Have To Speak German To Get It Original from The Epoch Times. This super German supermarket idea was featured on The Kitchn and TakePart, where you can learn more about the concept and the super successful campaign (it's in German too) to fund the first one.

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